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Motion Production Lab


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Motion Production Lab


MOTION LAB

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The SIRAP Motion Lab is founded upon the notion that motion must marry with brand. Simply, our approach to producing moving image is guided by the premise of our client's marketing objectives.

We work to ensure our motion isn't superfluous to a brand's identity - but rather, is integrated into the brand's unique DNA. 

We believe in creating intelligent digital assets for immersive brand experiences.

Our execution is determinedly creative, intelligent and mindful. We give power to the people, working with individuals who similarly surrender themselves to the design, innovation and experiential aether. 

To integrate motion is not only to connect now, but is to heighten every communicative trajectory. 

 
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Integrity

Motion content that stands strong in its presentation, while seamlessly integrating into brand strategy.

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Creativity

Push boundaries on screen so your audience feels emotion off screen.

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Individuality

Concepts that carve out a unique communication while staying true to client values.

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Talk is cheap


"Show, don't tell."

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Talk is cheap


"Show, don't tell."

SHOW DON'T TELL

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Our increasingly wired society is immune to stiff direction. Statistics reveal that as consumers, we're more likely to deeply connect with a brand as a result of engaging digital conversation, stimulating connection & audio-visual interaction.

"Elegance, confidence in brand & integrity in design are all qualities which are best communicated through the art of 'showing'."

Tommy Payne - M&C Saatchi

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Up & Away


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Up & Away


IN TRANSIT

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Recently our productions have seen us traveling the world. Here are just a few places we've shot on location recently. 

Paris 

We flew into Paris to capture brand-building content for standing fashion client, Skin footwear. 

 

New York

Boutique accessories brand, Liberte sent us over to NYC to shoot on location for their AW14 collection. 

 

Hong Kong

Hong Kong became the backdrop for the music video we directed for Flyying Colours 'Wavy Gravy' internationally acclaimed release.